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Beach Culture in Japan

Summer is finally here in Japan, and with it comes non-stop hot, humid weather that will last until the fall. So, what is the best way to beat the Japanese heat?

Head to the beach, of course!

There are beaches all over the country, best enjoyed from late June to early September. Let's take a look at what you need to know about going to the beach in Japan, popular beach activities, where to do them, and some tips on how to stay safe and have fun in the sun.

Tips for Enjoying the Beach in Japan

If you're planning to head to the beach this summer, here are some things you should know.

・Weather can be volatile

Before heading to the beach, check the weather forecast. Summer weather in Japan can be volatile, and sudden changes, such as typhoons or heavy rain, can ruin your beach trip. Many beaches have warning systems in place to alert beachgoers of dangerous conditions, so if you can understand Japanese, pay attention to any announcements you hear. Otherwise, be sure to keep a weather app handy to keep yourself informed.

・Every beach has different rules

Usually, every beach has its own set of rules regarding activities, cleanliness, and behavior. Common rules include no loud music (such as from wireless Bluetooth speakers), no open flames outside designated areas, and specific swimming zones. Some beaches may also restrict visible tattoos, so you may need to cover up any you have.

・Beware of jellyfish

In the summer, jellyfish can be a problem, depending on the beach. Jellyfish season typically starts in August. You can often check online, or with staff at the beach itself, as to whether there have been jellyfish sightings. If you do get stung by a jellyfish, get out of the water right away and seek medical attention, as some jellyfish species can cause severe reactions.

・Choose a beach with good facilities or beach huts

Beach huts, or 海の家 (umi no ie), are located on some beaches and usually offer changing rooms, lockers for your clothes or valuables, rental umbrellas and beach chairs, showers (often for a small fee), and light meals, drinks, or snacks. Shaved ice is often served at these beach huts as well.

UV Protection and Beach Safety Tips for Japan's Summer

In Japan, protecting your skin from UV rays is an everyday part of skincare and self-care. UV awareness is high, especially among women, and you'll often see "UV注意" (UV caution) alerts on weather apps and in front of drugstores during summer. Why? Because prolonged UV exposure can lead to skin damage, pigmentation like spots and freckles, premature aging, and even increase the risk of skin cancer. Let's look at some ways to protect yourself from the harsh sunlight during Japanese summer.

Common UV Protection Methods

• High-SPF Sunscreens
  Look for products labeled SPF50+ PA++++, which offer the strongest protection. Waterproof types are best for the beach. Popular brands include ANESSA, Biore UV, KOSE Suncut, and Skin Aqua.

• UV-Cut Clothing and Accessories
  Many people wear UV-protective jackets, arm covers, gloves, and hats that block over 90% of harmful rays. Wide-brimmed hats, sunglasses, and sun umbrellas (日傘 / higasa) are especially common among women and older adults during summer. When you're not in the water, consider using some of these items at the beach to protect yourself.

• Timing and Shade
  UV rays are strongest between 10 AM and 2 PM, so try to stay in the shade during these hours.

• Sunscreen Reminders
  Be sure to reapply sunscreen every 2 to 3 hours, especially after sweating or swimming. Don't forget spots like your neck, ears, and hands, which are easy to overlook.

You can find a wide variety of UV products, including travel-size sunscreens, at Japanese drugstores and convenience stores.

Popular Beach Activities in Japan

There is a wide range of activities popular at beaches in Japan, with swimming and sunbathing being the most popular. Many popular beaches will have lifeguards on duty, so you don't need to stress as much if you are heading to the beach with your family. Beyond swimming, here are some more of the popular beach activities in Japan, as well as some recommendations for beaches where you can take part in them.

・Barbecues and Picnics

Barbecuing and picnicking are beloved pastimes at many Japanese beaches. Beaches often have designated barbecue pits or provide grill rentals, so groups of friends or families can gather and grill fresh seafood, vegetables, and meats. Note that some beaches may have strict rules about where barbecuing is or isn't allowed, or may allow barbecues for only some months of the year.

・Fishing

Fishing is a popular activity along Japan's coastlines. Whether it's shore fishing, pier fishing, or fishing from a boat, there are ample opportunities to catch a variety of fish, such as mackerel, sea bream, and even squid. Some areas also offer night fishing experiences.

If you are particularly interested in trying out night fishing, there are many popular locations around Tokyo Bay, the Noto Peninsula in Ishikawa Prefecture, and Kochi Prefecture in particular.

・Canoeing and Kayaking

Want to get out on the water? Canoeing and kayaking are both popular beach activities in Japan, but are not limited to beaches. Taking a canoe or kayak is a great way to explore Japan's lakes, rivers, and coastlines. There are many locations across Japan where you can rent a canoe or kayak, but here are a couple of particularly popular locations. Both of these locations have guided tours available to take you through the best routes.

Izu Peninsula (Shizuoka Prefecture): This area is known for its rugged coastlines and clear waters, making it ideal for kayaking and canoeing. You can explore hidden coves, sea caves, and even small islands around the peninsula while taking in the truly scenic beauty of the area.

Kerama Islands (Okinawa Prefecture): The Kerama Islands are renowned for their crystal-clear waters, coral reefs, and white sandy beaches. If you are lucky, you may even see sea turtles while out on the water. Self-guided tours are available along with guided tours.

・Snorkeling and Diving

Japan has many popular snorkeling and diving spots, particularly in Okinawa. Here are some recommendations for where you could go snorkeling or diving in Japan. These locations all have guided tours available as well as equipment rental, making snorkeling in particular a fun beach activity for families.

Snorkeling: Miyako Island in Okinawa Prefecture has some of the best snorkeling spots in Japan, like Yoshino Beach and Aragusuku Beach. The water is particularly clear, making it easy to see the coral reefs and tropical fish.

The Ogasawara Islands, also known as the Bonin Islands, are remote islands that are part of Tokyo Prefecture. These islands are a natural World Heritage site and, since they are remote, offer snorkeling experiences you cannot find in other parts of Japan, such as swimming with dolphins.

Diving: Ishigaki Island in Okinawa Prefecture is renowned for its diving spots, including the famous Manta Scramble, where divers can see large groups of manta rays. There are multiple diving schools and guided tours available here, so if you want to learn to dive this is a great spot to do so.

Another unique option is the Shiretoko Peninsula in Hokkaido Prefecture. Here, you can take part in unique cold-water diving experiences. You may even get to see seals and sea lions on a guided tour here.

What to Bring to the Beach

Here is a simple checklist of what to bring with you on your beach outing:

• Towel (not all beaches offer rentals)

• High-SPF sunscreen

• Swimsuit and flip-flops

• Rash guard or UV-protective shirt

• Sunshade or small beach tent

• Waterproof phone case

• Trash bag

• Cash (many beachside vendors don't accept cards)

Beaches with beach huts often rent umbrellas and chairs, and offer food, drinks, and access to showers and changing areas. If any of these are available, you can cut down on how much you need to bring with you.

Enjoy Your Summer in Japan!

With tons of beaches and activities across the country, summertime is fun in Japan. No matter where you go or what you choose to do, you're bound to have a great time by the ocean.